Why you need a blog writing strategy.

Topic cluster blog writing strategy.

When constructing your content strategy we use a topic cluster model, This is where a single 'pillar' page acts as a main hub of content and then multiple blog posts relate back to this topic and pillar page. While some use this in isolation, we use this in tandem with keywords. This allows us to give you the best chance to stand out as a voice of authority in your field. Additionally, over time this approach ensures if one page or post does well, every other page and post within the cluster benefits. This provides a more organic and evergreen approach to your content, ensuring your content performs well for years to come.

The topic cluster model will allow you to capture larger volumes of traffic across your topics of expertise, while simultaneously allowing you to aligng your brand as a voice of authority in those core topics, creating trust and value for your customers.

More than just blog writers

With us you get more than just a writer. You get a dedicated editorial and customer success team. 

We provide you with a dedicated customer success manager and champion, ensuring you have one point of contact that does all the heavy lifting for you. You have dedicated writers, assigned to your projects ensuring continuity across your content. You get a quality manager, who will be the second set of eyes that ensures everything is quality checked before it goes out the door. You're assigned an SEO expert and content marketing professional, to ensure everything is optimised to meet your goals. Finally, all campaigns are overseen by a content strategist that ensures your content has a strategy behind it, so you’re not just shooting in the dark when it comes to your blog content.

Brand Equity

This is the level of sway you have in the minds of your target customers. This is often created and amplified by the soft things, that can't be measured (or at least not easily). Your blog is one of those softer elements that will help amplify your brand equity, it creates thought leadership, trust and long-lasting value.

So why can't it always be measurable? Ever tried measuring word of mouth or the ROI on a billboard? It's near on impossible. Sometimes this can apply to blog content. It may be that a viewer of your blog doesn't convert into a customer or sign up to your newsletter immediately, they might convert months later, because your name feels familiar or trustworthy (from subconciously remembering that blog post). Or they may well just tell their friend who's looking for a service like yours that you know your stuff. These are two very crude examples of where blog content sometimes cannot be measured but does deliver long term brand value.

We develop a brand profile for your blog content ensuring everything that’s produced is on-brand & designed specifically for your audience. We don’t just ask for your keywords for a particular blog post, we allow campaign level goal setting; allowing us to build your brand as a thought leader.

All of our writers are 5* professionals, ensuring engaging SEO friendly content every time. Every article we produce is checked over by a senior editor, SEO professional and a quality manager. We know this ensures the highest possible quality & continuity.