The Optimal Blog Post Length

The Optimal Blog Post Length

What is the ‘Optimal’ Blog Post Length?

When it comes to blog writing we’re often asked, what is the ‘optimal’ blog post length. According to Medium, the optimal blog post is 7 minutes, or 1,600 words in length. To come to this conclusion they measured the average total seconds spent on each post in comparison to the post length, while making adjustments for anomalies. The average total seconds rises for longer posts, peaks at 7 minutes, and then declines again. 

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