Why Startups Should Invest in Blog Writing

For many companies, the benefits of blog writing outweigh the investment of time and resources. So how could starting a blog benefit your business and how much would it cost? 

Benefits of blog writing for your Startup Business

Having a well written engaging blog on a company’s website can have many positive results. Here’s 3 mind blowing statistics Optin Monster put together for 2020, to illustrate some of these benefits.

1. Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
2. 57% of marketers say they’ve gained customers specifically through blogging.
3. B2B marketers who have blogs get 67% more leads than those who don’t.

Writing content for your blog is a highly effective way tool for search engine optimization (SEO), and one used by the majority of marketers, with 53% of marketers citing blogging as their top content marketing priority. With statistics showing websites with blogs to have 434% more indexed pages, a key ranking factor for search engines like google, it’s no surprise that blog writing is fast becoming a top priority.

Some of the SEO benefits of blogging are:

1.  It helps drive qualified traffic to your website.
2. It helps convert that qualified traffic into leads & sales.
3. It helps establish authority in your field.
4. It drives long-term results, and provides content your customers can use years from now.

Search Engine Optimised (SEO) Blog Writing

While we encourage you to focus predominantly on creating useful valuable content for your customer base, SEO does have a place in this. While useful valuable content is great, if your ideal customers can’t find it, to a degree it’s wasted. To achieve your marketing aims, you need to make your blog and website more visible to people who are looking for keywords associated with your company, products or services via search engines like Google. Below you’ll find a few basic techniques to help your content rank better in search engines.

• Optimise with keywords – Keywords are search phrases that search engines look for in online content. This doesn’t mean stuffing your blog with keywords, as this can have the opposite effect and makes for a poor reader experience. Aim for one or two long-tail keywords (two- or three-word phrases) per blog post. This includes the blog body text, headline, headers, URL and meta description.
• Put keywords in ‘alt’ tags – Make sure you add keywords to the alt tags of any images you use in your blog. Alt tags simply tell your web browser what images are about – essential for people using screen readers – but as search engines scan these along with the rest of a web page, they’ll help boost search rankings.
• Add links – Put links in your blog posts to other relevant content on your website and other, related websites as this shows that your website is a useful resource.
• Optimise for mobile – Many people use their smartphones to access online content so your blog must be optimised for mobile usage. Makes sure the size of blog text, headlines and section headers adjust dynamically when read on a mobile device. Optimise images to download fast and display correctly on mobile devices.

Focus on Organic and Long-Term Growth

In 2019, the Content Marketing Institute found that nearly 90% of the most successful brands stated that content marketing played a key role in increasing brand awareness over the course of 12 months.

Blogging is a long term game with very few quick wins, however, the statistics speak for themselves when it comes to the long term benefits. If you’re committing to producing blog content, the best thing you can do is ensure you’re regularly putting out high quality, relevant content for your audience. 

Your audience may not engage with that content immediately, but providing you are aiming your sights at the long term with a combination of timely content and evergreen content, you’ll likely reap the benefits of blog writing. We highly suggest optimizing your site for email opt­ins so you can get qualified potential customers back to your site if they found your content useful.

Don’t think of each blog post as a here-and-now strategy or sales generator, it’s a long term investment into your brand. 

Utilise Blogging Writing Services & Experts

60% of B2B marketers struggle with creating engaging content. So if you’re a startup or a small business juggling a lot of tasks starting and maintaining a blog a very intimidating & challenging exercise. Continuity of blogging is generally the biggest challenge, especially when attempting to maintain a high frequency of posts. 

With huge benefits to consistent blog writing, and these benefits ever increasing as you blog more, it can sometimes be a worthwhile investment to outsource your blog writing. This essentially puts your blog on auto-pilot, automating the labour intensive task of creating content. With time as a startups most valuable asset, there is great value in outsourcing blog writing so your team can focus on the bigger tasks at hand.

While time savings are a big benefit to using a blog writing service, as is the expertise you immediately gain without the large overhead of an experienced staff member. You essentially gain the use of a senior content writer, on-demand. This helps ensure your content is great quality, but also SEO friendly and written with strategy in mind.

The two most popular avenues for outsourcing are either freelance content writers or blog writing agencies. As an agency we’re biased and generally feel that working with someone like us is the best and most economical option. Moreover, using a service like ours ensures the greatest continuity, as you don’t have to worry about freelancers going sick etc, nor the management of them. However, that being said freelancers do come with many benefits of which you can read about here. 

Guest Blogging

For a startup this can be a powerful tool, when used in tandem with writing your own blog content. This is where you allow other bloggers to post their content on your blog on your behalf. Generally, guest bloggers write for similar blogs within their industry in order to attract traffic back to their website & boost their domain authority using external links to high-authority domains. This will get you more content, however, if you are trying to build your website’s presence, it is unlikely that you’ll have high quality guest bloggers queuing out the door. 

That being said, there may be opportunities for you to guest blog on other companies websites (to generate more traffic to yours) if you’re able to show that you produce good reliable content.

What Next?

Whatever you decide to do next with your marketing, the one thing we do encourage is that you start a blog for your business. If you already have one, then start creating more content. 

If you don’t have time, or want to take things to the next level, then we’d recommend outsourcing a portion or all of your blog writing. Outsourcing a single blog post a month can cost less than a meal out, making it very economical. If you have the budget for more, it’s a worthy long term investment that has paid off for many marketers (and continues to).
If you’d like us to help you in producing more, head this way for details on everything we offer and pricing.