ChatGPT, Jasper, and Other AI Writing Services: Enhancing or Replacing Human Writers?

Artificial Intelligence (AI) has come a long way in recent years, with AI writing services like ChatGPT and Jasper making waves in the writing industry. These AI-powered writing tools are designed to assist human writers in generating text and making their jobs easier. However, there are concerns about AI replacing human writers. We know we probably sound a bit like Blockbuster before Netflix came and dominated. But hear us out (or read), on why we believe that AI writing services are not going to be replacing professional content writers any time soon. Even ChatGPT agrees with us, for now…

In this blog post, we will explore how AI writing services are designed to enhance human writing, not replace it. We will also examine the limitations of AI writing and why human writers are still essential in the writing industry. 

The Design of AI Writing Services

AI writing services like ChatGPT and Jasper are designed to aid human writers in generating text based on a given prompt or input. They use advanced Natural Language Processing (NLP) algorithms to analyse large datasets and generate coherent text that is similar in style and tone to human writing. AI writing services can generate articles, summaries, product descriptions, and much more in a fraction of the time it would take a human writer.

However, AI writing services are not designed to replace human writers. They are meant to be used as a tool to help writers save time and effort by generating text that would otherwise require extensive research and writing. The generated text can then be edited and improved by human writers who can add their own personal touch and unique perspective.

Limitations of AI Writing

While AI writing services are advanced, they are not perfect. AI writing does have limitations, and it is essential to understand these limitations to understand the role of human writers in the writing industry.

One of the main limitations of AI writing is that it follows a formulaic approach. AI writing services use algorithms to analyse large datasets and generate text based on patterns and relationships found in the data. This means that AI writing can only provide information that already exists, and it does not provide a new point of view or opinion. 

Try asking ChatGPT to write an article about horses and then one about rabbits, for example. If you keep everything in the input box the same, bar the animal, the article will follow the exact same format and formula with both, with the only variation being in the wording. Human writers, on the other hand, bring their own unique perspectives and opinions to the writing table, adding a new dimension to the text that AI writing simply cannot provide.

Another limitation of AI writing is that it lacks creativity and originality. AI writing services generate text based on existing data and cannot come up with new ideas or concepts. Contrastingly, human writers have the ability to think outside the box and come up with original and creative ideas that make their writing stand out and engage us as readers.

Examples of Where AI is Better

While AI writing has its limitations, it still has its strengths. Here are a few examples of where AI writing services excel:

• Generating news summaries: AI writing services can analyse large amounts of data and generate a concise summary of the news in a matter of seconds.
• Writing product descriptions: AI writing services can generate detailed and accurate product descriptions for hundreds of products in a short amount of time.
• Writing repetitive content: AI writing services are ideal for writing repetitive content, such as product specifications, that require a lot of data entry.

Examples of Where Humans are Better

Despite the strengths of AI writing, there are still areas where human writers are better:

• Creative writing: Human writers have the ability to think creatively and come up with original ideas, making them ideal for creative writing projects.
• Opinion pieces: Human writers bring their unique perspectives and opinions to the table, making them ideal for writing opinion pieces.
• Personalised content: Human writers have the ability to tailor their writing to a specific audience, making them ideal for writing personalised or branded content, rather than just regurgitation of information that already exists.

SEO – Will Search Engines Prioritise Human Content?

As more and more content is being generated by AI, search engines are facing the challenge of determining whether content is created by humans or by machines. This is important because search engines strive to provide the most relevant and useful results to users, and human-created content is generally considered to be more valuable and trustworthy than AI-generated content. 

One way that search engines can detect AI-generated content is by analyzing patterns and structures within the text. AI-generated content often follows a specific formula or pattern that can be detected by search engine algorithms. For example, an AI-generated news article may include a headline, a lead paragraph, and a few supporting paragraphs that contain key information. The text may also include certain phrases or keywords that are commonly used in news articles. By analyzing these patterns, search engines can identify content that is likely to have been created by AI.

Another way that search engines can detect AI-generated content is by analyzing the language and syntax used in the text. AI-generated content often lacks the nuances and subtleties of human language, which can make it stand out to search engine algorithms. For example, AI-generated content may use unnatural sentence structures or awkward phrasing that is less common in human-written content. By analyzing these linguistic patterns, search engines can identify content that is likely to have been generated by AI.

However, it is important to note that not all AI-generated content is created equal. Some AI models are becoming more sophisticated and are able to create content that is indistinguishable from human-written content.

To ensure that human-created content is prioritized in search results, search engines use a variety of techniques to identify high-quality, trustworthy content. For example, search engines may analyze the reputation of the website or author of the content, as well as the quality of the writing and the accuracy of the information presented. Search engines may also take into account user engagement metrics such as click-through rates, time on page, and bounce rates, as these metrics can indicate whether users find the content to be valuable and engaging. 

In addition, search engines are increasingly using natural language processing (NLP) techniques to better understand the meaning and context of the content on a webpage. By analysing the semantic meaning of the text, search engines can better understand the intent behind the content and provide more relevant search results. This can help prioritise human-created content that is more likely to provide valuable information to users.

Overall, while search engines face challenges in detecting AI-generated content, they are taking steps to prioritise high-quality human-created content in search results. As AI models continue to become more sophisticated, search engines will undoubtedly continue to innovate and improve to identify and evaluate content and how it was created. By prioritising human-created content, search engines can provide users with the most valuable and trustworthy information available.

Text classifiers are already openly available, including one created by Open AI themselves, which can be found here. During our testing every single article we submit that was created by AI was correctly identified. We also submitted a human generated content which was classified as ‘very unlikely AI-generated’. With this in mind, we have no doubt search engines like Google will likely do a good job of being able to detect AI generated content in the near future.

In addition, as ChatGPT and other AI systems us an AI language model, they do not have direct access to the internet. Instead, they rely on a pre-existing database of information that was compiled during it’s training period.

Will AI written content be penalised?

Google’s algorithms are a well guarded secret, and for most SEO’s complying with them is a combination of science and art. In 2022 it was believed that content generated by AI would be penalised, as highlighted in Search Engine Journal’s article on this. However, more recent articles conflict with this and suggest it wont. 

Right now we just don’t know for certain. However, what we believe will always be the same when it comes to ranking metrics, is high quality content that helps answer searchers questions. We typically believe that right now, this is better achieved by humans, who are able to be creative in their writing and display thought leadership through their content. And ultimately it’s impossible to be a thought leader as an AI, as it is only able to pull from existing information rather than to speak from a new or unique perspective.

Conclusion

In conclusion, AI writing services like ChatGPT and Jasper are designed to help, not replace, human writers. 

If you have a business blog and are just beginning your blogging journey, AI writing might be a good starting point for you. It will provide you with content quickly and at a low cost; with ChatGPT it’s free, although accessibility can be limited when demand exceeds capacity. We’d advise against simply publishing the content it creates, as if someone else enters the same input instructions as you, they will likely produce a very similar article and ultimately that’s not going to work in your favour or help you achieve your SEO goals. If using an AI tool, re-wording and tweaking is critical.

If you’re looking for content to be more personalised to your brand and audience and don’t have the time to re-word content created by an AI writer, then a blog writing service like ours might be a better fit.

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