Why Blogging Is All You Need in Your SEO Content Marketing Strategy?

In this day and age, writing for humans is key, but there’s no getting around just how powerful SEO content writing can be. The concept of Search Engine Optimisation (SEO) writing is the act of writing content that gets picked up by search engines and as a result, is shown to more people. Ideally, it results in ranking your website on the first pages of a search engine for a specific keyword or phrase that’s related to your business.

What are the benefits of SEO blog writing?

Blog writing is a fantastic creative outlet but it can be lucrative too. Driving traffic to your site means more people see your product or service and are more likely to spend money on what you have to offer. Here are the main benefits of blog writing for SEO: 

It keeps your website fresh and up to date

Blogging is the optimal channel for SEO because it brings in the bread and butter of business: organic traffic. Having a blog is a natural way to layer useful, relevant and engaging content onto your website and encourage long term organic growth in users to your website. This is great for building trust, both with your customer base and search engines. 

Google recognises and rewards websites that are active and up to date. The search engine algorithm will not view a website that hasn’t been updated recently as a trusted source and will not promote it. As it doesn’t make business sense to refresh the content on your home page regularly, a blog is an easy quick-fire way to add fresh content to your site. 

Organic Inbound Marketing Increases traffic and visibility

The more useful content you’re creating, the more likely users are going to stumble across your website and read it. SEO blog writing allows you to target more search queries than you’d be able to with only your website, allowing you to reach a wider audience. 

Encourages users to spend more time on your site

A blog is wordy by nature. Readers who come across a blog are often looking for a solution that your blog can provide. This means they’re far more likely to sit and read through long-form content. When you create content that answers your customer’s commonly asked questions, you’re giving them what they want while at the same time improving the time they spend on your website. It’s a win-win. 

Why is this useful? Well, when someone spends a significant amount of time on your site – i.e. they’re taking the time to stop and read through the content on the page rather than clicking on and immediately navigating elsewhere, this is a signal to the search engine that the content on that site must be useful and shows it to more people. 

Keep in mind, though, that this works both ways. The content has to be really high-quality for this tactic to work. Having low-quality content will result in a high bounce rate that has a negative SEO impact. According to SEO experts, successful SEO content writing pieces are over 2,000 words long. 

You can optimise your content marketing strategy

Blogs are a great opportunity to implement your SEO content marketing strategy. Due to its long-form format, you have more space to insert your keywords without it resulting in keyword stuffing – something Google really doesn’t appreciate. 

It’s also a chance to create content around your SEO strategy rather than trying to fit your keywords into your content. You’re able to write much more targeted, useful SEO copywriting that’s relevant to your audience and will help your site rank. 

What else can be used in a SEO Content Strategy? 

While blogging is key to a successful SEO strategy, there are several other techniques you can employ to boost your website’s search ranking. These include: 

Off-page SEO Content Marketing

Off-page SEO optimisation includes all the actions you can take outside of your website to improve the traffic and credibility of your site.Off-page strategies include: 

• backlink building and fixing broken links
• social media and influencer marketing (brand awareness and mentions)
• signing up for guest blogging services or guest blogging sites
• being active on forums

Guest Posting Sites

One of the most common ways to do this is through guest posting SEO which is the process of writing content for a high-authority website that includes a link to your own website. Providing that your link is relevant in line with the usual requirements of SEO to provide value to those reading the initial article, you should receive a nice boost in traffic.

Guest posting is good bang for your buck apart from a bit of time investment. If you’re looking for guest posting opportunities, a great resource we built is Guest Post Juice. This is a simple list of companies that are looking to accept guest posts. 

On-page SEO Content Marketing

On-page SEO, also known as on-site SEO, is the process of optimising your own website or blog for SEO to boost your expertise, authority and trustworthiness (EAT). These strategies include writing and updating engaging content and optimising: 

• keywords
• page headings
• meta descriptions
• title or header tags
• page speed
• alt tags
• internal links
• mobile and desktop UX (user experience)

Dirty walls of text

Dirty walls of text are hidden walls of copy that’s used to improve SEO. It’s an old technique that allows you to keep your website looking clean while still optimising your site for search engines without your user seeing it. 

While this tactic is blacklisted by search engines, drop-down functions or ‘read more’ concertinas are a way to achieve the same outcome. We’re not recommending it as its a controversial subject in the world of SEO vs reader helpfulness.

What can I do to improve my SEO blog writing?

An excellent way to get better with blog writing is to skill yourself up in content marketing strategies. Ahrefs is an awesome and really helpful resource as well as Neil Patel. Content marketing giants. 

If writing is not your forte, or you haven’t got the time, it’s an area worth investing in because it can be so powerful for your site. If you’re trying to figure out the best option whether to do it yourself or outsource, we’d be happy to facilitate the best out come with yourself. Get in touch with Blog Writing Services UK to find out how to optimise your blog and make your website rank for search engines, but most importantly, for your customer too.

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