Why you should launch your website faster for SEO gains

If you’re in the startup world, you’ve likely heard the classic quote from Reid Hoffman goes, “If you’re not embarrassed by the first version of your product, you’ve launched too late”. While there are some nuances to this, when it comes to your website, for the most part there’s a lot of merit in this.

When it comes to web design, launching fast and adapting quickly can sometimes be the best thing you can do. This approach to web design is often referred to as growth driven website design. 

Growth-driven website design is a relatively new approach to website design that focuses on continuously improving a website over time, based on ongoing feedback and data analysis. Traditional website design, on the other hand, involves spending a lot of time upfront creating a website that is intended to remain static for a long period of time. In this blog post, we’ll explore why growth-driven website design is better than traditional website design and how you can reap the SEO rewards for taking this approach.

Why It’s Important to Launch Your Website Quickly

Search engines like Google use complex algorithms to determine how to rank websites in search results. One factor that search engines consider is the age and authority of a website. Websites that are older and have established authority in their niche are more likely to rank higher in search results. By launching your website quickly, you can start building your website’s authority and increase your chances of ranking higher in search results. If you launch a year earlier than planned, that’s a full year of extra time to gain domain authority, even if the website isn’t perfect. It’s important to remember that, if you’re not actively marketing your website, your website likely won’t get any meaningful traffic the day, week or month it’s launched. So don’t panic, your first iteration isn’t going to be seen and rejected by the world before you’ve had the chance to perfect it. 

Here are some benefits of launching your website quickly:

Faster Indexing by Search Engines: Search engines like Google can take several weeks or even months to index a new website. By launching your website quickly, you can get it indexed faster and start showing up in search results sooner.

Quicker Building of Website Authority: As your website ages, it will gradually gain authority in your niche. By launching your website quickly, you can start building authority sooner and increase your chances of ranking higher in search results.

Create domain credibility: Through creating blog content before you launch the site you’re able to ensure when you do go live your first site visitors are able to see you as a thought leader and someone credible in the space you occupy. 

Why Blogging is Crucial for SEO

In addition to launching your website quickly, blogging is another important factor in improving your website’s SEO. Blogging involves creating regular, high-quality content that is relevant to your target audience. Here’s why blogging is crucial for SEO:

Provides Fresh Content: Search engines prioritise fresh and informative content. By regularly blogging, you can provide search engines with new content to index, which can help improve your search rankings. We recommend blogging regularly and consistently, rather than publishing a big backlog all in one go or posting intermittently when you remember. Consistency is king, and keeps feeding those hungry search engines.

Keyword-Rich Pages: Blogging also provides an opportunity to include relevant keywords on your website. By including keywords that your target audience is searching for, you can increase your chances of showing up in search results for those keywords.

Examples of Successful Blogs: There are numerous examples of successful blogs that have helped improve SEO rankings. For instance, HubSpot’s blog has helped the company generate significant organic traffic, which has contributed to its growth as a leading marketing software company. You’ll also find they’re big advocates of content marketing, as they know how well it works for big and small businesses alike.

The Advantages of Growth-Driven Website Design for Launching Quickly and Blogging

Growth-driven website design offers several advantages over traditional website design for launching quickly and blogging to improve SEO. Here are some of the advantages:

Quick and Iterative Changes: Growth-driven website design allows for quick and iterative changes to a website. Instead of spending months or years perfecting a website before launching it, growth-driven website design involves launching a minimal viable product (MVP) quickly and making ongoing improvements based on feedback and data analysis. This is important, as the reality is it’s unlikely people will engage with your website and products the way you think they will. By launching quickly and adapting as you go, you’re able to essentially build with your audience, rather than building for them.

Start Blogging Sooner: With growth-driven website design, you can start blogging sooner and begin reaping the SEO benefits of fresh content and keyword-rich pages.

What does the Minimum Viable Product (MVP) of a website with a blog look like? 

This article would be useless if we didn’t provide you with an overview on how to launch your website as early as possible. 

The answer is ultimately…it depends, which is rubbish, we know but bare with us.  

There are several factors that need to be considered. The first thing you need to think about is how complex your website is going to be. The second part to consider is whether your product is genuinely novel or something that is in a fairly mature space. An example of this is blog writing. 

When Blog Writing Services UK was launched, it was not a novel idea, that didn’t already exist. Other companies already existed doing exactly what we do (just not quite as well, of course). So, our website didn’t have to be geared around creating awareness of something that didn’t exist. Additionally, as our website isn’t highly technical, nor does it need to host thousands of different products, we could start with a fairly simple MVP website.

Our formula for the MVP for our site was something along the lines:

Keyword research (similar terms to competitors etc.,) + landing page + some blog posts covering different levels of awareness (beginner, intermediate & advanced) = MVP. 

So, we’ve seen it’s fairly simple to launch your website when your product is in an established space. What if your product is something revolutionary? Are you an entrepreneur who has found the next big thing, and you’re working on your business to ensure it is ready to go before your site launch?

The formula can remain the same, as you’ll still need a landing page as well as blog content. However, the awareness level you create the blog content for and the keywords you target will differ.

Let’s use an example, say we’re creating a new and revolutionary approach to benchmarking that can only be lightly considered as benchmarking. The modifications to our formula could be as follows:

Keyword research – If the product is revolutionary, people likely are not searching for the solution at current. So it’s about targeting keywords that are related, or similar in a way to the problem you are aiming to solve. This then enables you to utilise these keywords across the site in ways such as writing pages/posts around your offering vs the most similar offerings. 

Awareness level – Your blog content is likely going to need to be aimed at helping users understand what your product is and how it solves their problem. Again this isn’t really required if selling something like shoes, as we all know we need to wear them, so the awareness level is high. But for something totally new, you need to build that awareness and understanding.

Final Comparison of the Benefits of Growth-Driven Website Design versus Traditional Website Design for Improving SEO

While traditional website design may be suitable for some businesses, growth-driven website design offers several advantages for those looking to launch their website quickly and start blogging to improve SEO. By using a growth-driven approach, you can launch your website quickly, start blogging sooner, and make ongoing improvements to your website based on feedback and data analysis.

In conclusion, growth-driven website design is a more agile and adaptable approach to website design, while traditional website design is typically more focused on getting everything

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