Getting the most out of “done for you” blog posts

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Getting high quality ‘done for you’ blog posts is just the tip of the iceberg when it comes to succeeding with your business content marketing goals.

Firstly, kudos. You’ve made a big step in looking to outsource your blog content. If you don’t have an in house team this is an awesome step towards automating and ultimately scaling the content machine that your business needs to be in order to thrive on the internet today.

However, now that your blogging is on auto-pilot what is the next step, what can you do to get the most bang for your buck?

If you want to find out more how we can help scale your business with blog writing get in touch today and we can provide some assistance. 

Why Is My Business Blogging?

The first step to getting the most out of your blog is to ask why on earth you’re doing it?! A lot of the best SEO and blog writing companies will boast huge surges of traffic to their customers’ websites, while that may look like a success, is it what you actually want? The answer is likely, no.

It sounds counterintuitive to shun the idea of more traffic, as we all assume more traffic correlates with more sales. However, this isn’t quite the case. 

A good example of this is Hubspot’s article on how to make a Gif. It ranks extremely well for the search term ‘how to make a Gif in photoshop’. As these keywords are searched over 18,000+ times a month (according to Google keyword planner data), they’re likely getting a lot of traffic off the back of this article. However, Hubspot provides CRM software, something totally unrelated to Gif’s. In turn it’s likely generating lots of traffic that will not convert into a buying customer. This traffic will be taking up server space, which will cost money, and may even be wasting the company’s time by reaching out with follow up questions on the article.

With this example in mind it’s vital to ask the question, are you looking to win traffic, or paying customers? If it’s the latter, read on.

“Create evergreen authority articles that have business potential or help your customers”

The above looks a bit like what we call ‘buzzword bingo’, with lots of flashy terms thrown together to sound clever. But in this case it actually is clever. 

To create content that wins customers you need to create content that ticks the following boxes:

• Evergreen content – This means that it’ll still be relevant in several years, articles like ‘Hot fashion trends for 2021’ doesn’t fit that brief, as by 2022 they’ll be out of date.
• Authority content – If you’re a dentist, you have the authority to blog about what kind of toothpaste we should be using, but not the authority to tell us how to build a house. This is a bit of an extreme example, but you get the point, talk about your area of expertise and build trust, ensuring you’re the resource to go to in your subject area.
• Business potential – Sell shoes? Why not write an article about shoelaces!? While you don’t necessarily sell shoelaces, it has business potential, as people looking for information on shoelaces likely have a bit of a passion for shoes.
• Help your customers – Articles that answer the questions your customers are searching for in Google are the gold dust you’re looking for, these are the blog posts that are most likely to convert your readers into customers.

Now we’ve ensured that we’re creating relevant content that has the best chance of winning you customers, it’s a case of promoting that content.

Backlinks for blog posts

Quality backlinks are the cornerstone to ensuring your content ranks well in Google. The more high-quality backlinks you have the more Google will view your website as a trustworthy source of information, and in turn, the more likely your content will rank in Google.

The best way to get backlinks is to create share-worthy content that people want to link to and write about. With a smaller blog, you may not have quite as much reach, at which point you may need to do some manual promotion of your content, sending it to specific connectors in your industry who may find it useful or may have customers of their own who find it useful.

Build an audience for your blog

If you have an audience, you’ve got more people to send your content to and in turn higher odds of someone sharing it. With this in mind, it’s worth having a newsletter subscribe button somewhere on your blog to ensure that readers who don’t make a purchase are at least directed into your funnel and become a member of your audience, ensuring you remain on their radar.

Speak to people who want your content

HARO and Guestpost Juice are 2 great examples of places where you can find content creators that want your content and opinions. We suggest subscribing to all 3 of them and looking out for opportunities to demonstrate your expertise. You can then potentially backlink to your articles in the content you share when you do get your words published.

Keep promoting and pushing old content

Just because your blog post is old doesn’t mean you should stop promoting it. Keep a spreadsheet of your content and ensure you update it as required, ensuring the content and information is still relevant. This will not only help ensure it remains ranking well in Google, but will also allow you to talk about it again and promote it to your audience again.

If I do all of this will my blog content rank in Google quickly?

It’s important to remember is that it’s unlikely you’ll rank quickly. AHREFS took 2 million random keywords and pulled data on the Top10 ranking pages for each of them. The average Top10 ranking page is 2+ years old. And those that rank at position #1 are almost 3 years old (on average). Only 22% of pages that currently rank in the Top10 were created within 1 year. With this data in mind, you can begin to understand why content should be evergreen, and why blogging is very much a long term strategy.

Do I need blog article writing services?

If you’d like to spend more time promoting your content, and less time worrying about your content strategy and trying to keep on top of regularly posting blogs, our blog writing service is likely ideal for you. Whether you’re a small business or an enterprise-level organisation we can help. What’s more, you can lean on our team of experts and resources to get the most out of your blog posts without the guesswork.