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Tag: content marketing strategy

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Your Introductory Guide to Keyword Planning

Your Introductory Guide to Keyword Planning

Writing for humans is key, but there’s no getting around just how powerful SEO content writing

If you’re looking to unlock more traffic to your website, Search Engine Optimisation (SEO) is one of the most important digital marketing strategies. The first step to building a strong SEO-optimised website is keyword planning. 

In this article, we’ll introduce the concept of keywords, keyword research and keyword planning and how it forms part of your overall content marketing strategy to increase traffic and subsequently conversions.

Read more “Your Introductory Guide to Keyword Planning” →
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Why Blogging Is All You Need in Your SEO…

Why Blogging Is All You Need in Your SEO Content Marketing Strategy?

In this day and age, writing for humans is key, but there’s no getting around just how powerful SEO content writing can be. The concept of Search Engine Optimisation (SEO) writing is the act of writing content that gets picked up by search engines and as a result, is shown to more people. Ideally, it results in ranking your website on the first pages of a search engine for a specific keyword or phrase that’s related to your business.

Read more “Why Blogging Is All You Need in Your SEO Content Marketing Strategy?” →
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Why you shouldn’t focus on your own blog if…

Why you shouldn’t focus on your own blog if you’re a startup

Introduction

We have been in the position of having a brand new website with no presence or Domain Authority (DA). As a content marketing agency, blogging was of course always going to be a huge part of our content marketing strategy. 

However, depending on where you are in your journey, there are methods to get the biggest bang for your buck with your SEO content strategy.

Read more “Why you shouldn’t focus on your own blog if you’re a startup” →