Why you shouldn’t focus on your own blog if you’re a startup

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Introduction

We have been in the position of having a brand new website with no presence or Domain Authority (DA). As a content marketing agency, blogging was of course always going to be a huge part of our content marketing strategy. 

However, depending on where you are in your journey, there are methods to get the biggest bang for your buck with your SEO content strategy.

Through leveraging this relatively simple SEO content marketing strategy in a consistent manner, at Blog Writing Services UK, we were able to go from a brand new domain to being on the first page of google for our relevant keywords in less than 10 months.

In this post, we’ll go through the most efficient ways to leverage blogging and SEO content marketing at the beginning of your website’s life.

The Content Marketing Strategy Lifecycle

SEO Content Marketing in the beginning

So you’ve got your website, you’ve spent your time creating the minimum viable product (MVP) and you’re now ready to launch. You know that blogging is important to your website, so you start writing some blogs. But the problem is that your website is brand new, this, unfortunately, means that you are probably ranking pretty low on Google, therefore, no one will see your blogs as no one is coming. Make sense? 

Does this mean that you don’t blog? Heck no. All it means is that we need to use a different content marketing strategy in the initial few months of your website then you can focus on your own blog writing later down the line. 

Guest Posting Opportunities

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. These articles include your byline and, oftentimes, are highlighted by the editor of that website (or publication) as being written by a “guest author” or a “contributor”.

Websites accepting guest posts are an extremely important thing to leverage because they will typically have a well-established reputation and following. They always say it takes two to tango and in this case, it’s no different. The site accepting guest posts benefits as they get free content aligned with any requirements they may have and the guest blogger’s SEO content strategy benefits from creating a backlink from a well-established website to their own pillar page. 

Through leveraging this relatively simple SEO content marketing strategy in a consistent manner, at Blog Writing Services UK, we were able to go from a brand new domain to being on the first page of google for our relevant keywords in less than 10 months.

The main pain that you will face is finding sites accepting guest posts, so check out this previous blog we did on how to easily find guest blogging opportunities.

Guest Blogging Requirements

Guest posting sites will typically have requirements that must be adhered to in order to be able to collaborate. Depending on the site requirements, you’ll go through their ‘write for us’ page which will usually cover these and let you know what type of content they want.

Guest blogging is an extremely competitive space, so you’ll have to be on your A-Game in order to land some decent opportunities that will provide a good audience to backlink towards. Here are some tips to land the best guest posting opportunities:-

• Focus on producing evergreen content – and emphasise that it is evergreen.
• Don’t just stick to guest posting sites that are exactly aligned with your business.
• While you’re applying for the guest posting opportunities, ask them for their SEO blog writing and keyword strategy so you can align your article.

Review your guest blogging content marketing strategy

Once you’ve written a couple of guest blogs, it is imperative that you review the effectiveness of your content marketing strategy and guest blogging efforts to determine how successful your approach has been. 

There is a myriad of tools and software like BuzzSumo available to review the efficacy of your guest blogging efforts. With these tools, you will be able to look at everything from changes in the number of backlinks, referring domains, organic traffic performance, or even the number of keywords for which the website ranks in Google.

Adapt and Refine your Content Marketing Strategy

The content of this article should not be practiced entirely independently of blogging on your own site. However, for example, if you’re a Software as a Service (SAAS) startup, what we’ve discussed here can form the initial phase of your SAAS SEO strategy in the first few months of your site. It’s not nearly as demanding as trying to write several blogs per month and the return is much greater. 

Want to put your blog writing onto autopilot? Find out more how we can help scale your business with blog writing.