Optimise your Guest Blogging Opportunities

Guest posting is one ingredient of our secret sauce at Blog Writing Services UK that we use to grow our Domain Authority (DA) from zilch to significant in a number of months. Neil Patel discusses the benefits of guest blogging so we won’t linger on it. 

One thing we’ve had some feedback from our subscribers is that people are looking for more industry specific places accepting guest posts. However, if you’re struggling to find industry specific places accepting guest posts, fear not, we’ve got you covered.

In this blog, we’ll go through why you shouldn’t stick to your own industry necessarily in solitude and we’ll highlight what you should focus on in your article instead of where you’re posting.

Identifying the best Guest Blogging Opportunities

We created Guest Post Juice with the intent to identify places accepting guest posts and make it easy to find for businesses looking to implement guest blogging as part of their content marketing strategy. 

In doing that, we discovered there is no shortage in sites accepting guest posts, in fact it’s the very opposite. There are so many places accepting guest posts. 

So, we’ve already identified that there are a myriad of websites accepting guest posts out there. But which ones are right for you? 

Guest Posting Site should form part of your Content Marketing Strategy

Typically, what we see is that people tend to stick to writing guest posts on topics that are in the same space as their own, this could be in terms of products and services offered or industry. 

Firstly, we are not disputing the efficacy of that approach. It certainly works, however, it has its limitations and there is more than one way to skin a cat (so they say).

All businesses are the same 

Now, every single business, regardless of what it is consists of inputs, processes and outputs. To develop that further, every business has a set of interrelated activities that transform inputs to outputs. These inputs can typically be thought of as customer requirements or raw materials for example. Processes would transform customer requirements into products and the outputs are satisfied customers (hopefully). 

What are we trying to achieve by making this point? We’ll answer that with an example from our past. 

When Blog Writing Services UK was a baby, we identified guest posting services as a key pillar of our content marketing strategy. So we didn’t focus on our own blog as much, but prioritised guest blogging. In theory, if we stuck to the approach which we’re discussing in that we only write for businesses offering content marketing strategy or that were in the content marketing space, we’d have struggled as it is an extremely competitive industry. 

We combated that by generalising our content marketing strategy to suit the needs of the sites accepting guest posts and playing to our strengths. Here are some examples we wrote:-

• On a community site about ‘How content marketing can drive traffic to your community platform’. 
• On a human resources guest blog, we wrote about how content marketing strategies can assist in attracting great talent to fill vacant positions.
• On a software development website, we wrote about why when you’re a startup you should still be focusing on content marketing. 
• On a food waste startup website, we spoke about the hardships of being a startup with no web presence.  

These are some really easy examples of writing in places that are completely unrelated to what Blog Writing Services UK, however, we’ve made the topics relevant, and given the site owner something that’s relevant to our expertise. 

Remember and think that whilst you’re getting a backlink out of your guest post, you’re also giving them your expertise and time. So give them value. 

Treat Guest Blogging Opportunities Like Your Own Blog

One of the problems that people accepting guest posts have is that they often receive lots of content from proposed guest bloggers, however, the content isn’t always great. It has an agenda that is far too focused on their own backlink and not providing enough value to the blog owners audience. 

You wouldn’t put rubbish content on your own site, so why treat sites accepting guest posts in the same way. Ensure that you understand their target audience and what they want to achieve by the blog. This is why we continue to emphasise the importance of including guest blogging opportunities as part of your content marketing strategy. 

If you’re unsure about how to do this with guest blogs, ask them. With Guest Post Juice, we lay out what they’re interested in. But you can always reach out and ask, they’ll appreciate you trying to give them the best quality content possible.

Conclusion

The location of your guest blogs does matter. That is undeniable. However, it is not the be all and end all of your guest posting strategy.

Hopefully the examples we provided in this article will empower you to see that you should be able to write about any relatively niche thing and tie it back to your own blog in some way. If you’re a software company, you don’t only have to write about software, you can write about the challenges of growing a remote business in the middle of a pandemic for example. 

The content of your blog and value it provides combined with the sites DA are far more important indicators to focus on as opposed to the industry of the site accepting guest posts.

Want to put your blog writing onto autopilot? Find out more how we can help scale your business with blog writing.

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